Back a flood of promotional short message service or SMS by most telecom operators have to watch out for consumers. If not careful, consumers are even encouraged to consumptive use SMS service marketing strategy and it stuck. Said telecommunications analysts, Moch S Hendrowijono, and the Secretary General of the Indonesian Infocom Society Wigrantoro Mas Roes Setiyadi, Tuesday (30/3/2010) in Jakarta, who was contacted separately.

"Say the operator to give a free 50 SMS, send SMS consumer usually more than that amount unnoticed. Euphoria is utilized operators," said Hendrowijono. In addition, according Hendrowijono, promotional deadlines are often not clearly informed that pulse unwittingly sucked.

This month free promotion back to "craze", marked by massive advertising in electronic media, print media and outdoor media, after the operator-yack deny the agreement there would be no free SMS antaroperator. The deal was signed in a formal meeting facilitated the Indonesian Telecommunications Regulatory Body (BRTI) in February 2010.

However, if observed, are now starting from Telkomsel, Excelcomindo (XL), until the Axis back antaroperator offers free SMS promotion. The number of free SMS offer ranging from hundreds to thousands of SMS.

BRTI abused

Wigrantoro opinion, BRTI been abused with no compliance with the agreement prohibiting the free SMS antaroperator. "It should BRTI equipped with more authority to regulate the telecommunications industry competition," he said.

BRTI Hendrowijono also suggested that increased capacity. "To be more toothed, the base BRTI law decree no longer a minister, but the law or at least the president's decision," he said.

Members BRTI, Iwan Krisnadi, denied BRTI has lost its "teeth". "If BRTI want firm, can only directly set the SMS interconnection rates. But it must not be reactive like that, the tariff should be calculated carefully," said Iwan.

He also argued, the operator can not deal breakers should be given severe penalties, such as revocation of business licenses. "If the permit is revoked, how about the fate of the operator's customers?" said Iwan.

Iwan asserted, BRTI never remain silent in these conditions. "We observed only when the operators violate their own agreement. But, when the market is broken (because of competition), BRTI will intervene," he said.

Iwan argues, the issue of free SMS antaroperator just a matter of conquest customers.